What do you think of Dove's Beauty Campaign of ';Real Women';?

I think its ironic how the ads are selling cellulite firming cream although there are more heavy set women claiming their confidence (on the billboards). Does anyone want to clarify this for me?What do you think of Dove's Beauty Campaign of ';Real Women';?
Wow, welcome to the brainwashed masses.





I don't care about whether they only did it for the profit (there is evidence to the contrary, Debenhams saw profits fall with larger models - although their ads weren't exactly tasteful - so Dove's advertizers had some fighting to do to get the ads on tv). I'm just goddamn glad there's finally some normal shaped women on the box.





The Dove ads always make me grin - aren't they trying to sell their cellulite cream to larger ladies.. So doesn't it make sense for them to put larger ladies in the ads? Cellulite cream doesn't make you thinner.. So why would they do what everyone else does and give a subliminal message that it does, when everyone is aware it doesn't?





This subject pees me off. I love the campaign and Dove for having the balls to do it. I'm sick of size 0's being the standard for beauty and am happy to see the change. I also LOVED that they used older women with actual wrinkles and actual grey hair for their anti-aging ads. Again, people know the product won't actually make you younger, so why try and fool them?What do you think of Dove's Beauty Campaign of ';Real Women';?
Wow I agree with you 100% I think that is a bunch of crap that whole campaign of real beauty. It's just a way for them to sell their products to women above a size 8. I bet they don't give a damn about anyone but their profits.


EDIT: If they care so much about women why do they only have women who wear below a size 4 on their Caress commercials? Dove, Caress, and Ivory are all made by the same company.
I find it really funny that they're telling me what 'real' beauty is. I think they're trying to sell me a product and they're doing it by showing me what they think I want to see. And yes, I find something seriously wrong with saying ';you're beautiful the way you are...um...except for that...uh cellulite right there...uh, and that dry skin on your elbows...oh, and you have some wrinkles on your face too...';





Here, this might be interesting for you:





http://www.shamelessmag.com/blog/2007/04鈥?/a>
I know a casting agent who worked on one of the commercials. Dove was very careful to choose women who didn't have the skin dimpling and sagging that is normally part of the aging process, but those are 90% of the women who showed up at casting calls. Most older women in fact don't look like the Dove models, and in that respect the Dove advert is too contrived. Its really not realistic at all.
Theres nothing wrong with a bigger woman wanting to buy products to make them feel better about how they look. I wonder myself why you care as well, are you that bitter towards the world that you spend time uselessly questioning what everyone does? I am not overweight by any means, and I love Dove products, especially their body wash... love the smell. And I think what they're doing is refreshing, I am tired of seeing full-of-themself bimbos on the TV screens... I know who I am, I am very confident in myself but I dont need to get attention from people in order to maintain that confidence and I think thats a great message to send.
I never really trust any ads made for beauty companies as they are always going to be very selective about who they put in front of the camera





Me personally i cant help but think they came up with this ad to try and make themselves look like they care about everyone even though at the end of the day they are there to sell products
I don't think the women are what I consider fat but there are on the right track to being fat. Confidence is a good thing but to try an say women are comfortable being heavy no way I don't buy it.Men are ok with it women care to much what others will think.
To debate the virtues of an ad campaign as a legitimate statement of female self-image is ridiculous. The success of the campaign is going to be measured by product sold, not by how it contributes to the evolution of cultural norms.
It is funny that their models look so different from their ';real women'; campaign. Why don't they walk the walk instead of talking so much? Let them use ';real women'; as their models, though they will lose many sales.
They should go back to the healthy size 6-10 models. Slim yet real women. I agree that it's odd when companies advertise their products for anti-cellulite creams with Gisele Bundchen-lookalike models.
I think it's a great campaign, I support anything DOVE puts out. I love everything from their chocolates to their body washes.
We need to see real cellulite on real women so they need to be a bit meaty to get that way.
Yeah, I think they are a bit hypocritical.